Multi-participant
Internal logo challenge
Back to work
Visual Identity
Fluke Condition Monitoring
A logo ideation challenge focused on creating a technical, clear, and compact product identity for software UI and browser surfaces.
My Role
I participated in a logo ideation challenge, explored multiple identity directions, and refined the final concept that was selected as the winning logo for product use.
Timeline
Oct 25-31, 2025
Category
Logo and icon design
Tools
Figma, Adobe Illustrator
Outcome
Winning logo direction selected for product use
Context
A product identity for machine-health monitoring software.
This project was part of an internal logo ideation challenge with multiple participants. The goal was to create a product identity for Fluke Condition Monitoring that felt technical, clear, and compact enough for software UI and browser surfaces.
Challenge
Build an identity that feels technical, clear, and immediate without becoming a generic industrial icon.
Trademark-cleared
Shortlisted direction
Winning concept
Selected after likeability survey
Mind Mapping
I mapped condition-monitoring language first, then used it to shape the logo story.
Before sketching forms, I connected words around machine condition monitoring: what teams observe, what signals change, and what needs fast attention. This gave me a handwritten map of decision words that grounded every symbol choice.
conditionsensorhealthsignalalertreliabilityinspectionpredictionvibrationtemperatureelectricaldiagnostics
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Process Funnel
Selection Process
The selected concept emerged as the winning direction after trademark-cleared options were evaluated through a likeability survey.
After exploration, shortlisted directions were reviewed for trademark clearance. The cleared concepts then moved into a likeability survey to evaluate audience response. My concept was selected as the winning direction through this process.
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